---
title: "Email Deliverability Case Study: 40% to 3% Bounces"
url: "https://pitchbox.com/case-studies/firespark/"
description: "See how Fire&Spark cut email bounce rates from 40% to under 3%, improved response rates and tripled link building efficiency with Pitchbox outreach."
generator: "pagebuilder"
---

# How Fire&Spark™ Reduced a 40% Bounce Rate to Under 3% With Pitchbox

Fire&Spark™ it's trusted by: Citizen, Ministry of Supply, Bulova, Leading Lady, Raymond Weil Genève, The Grommet, GrabCAD, SMTP, LogicNow, Stratasys, Pixability, Zaius

## Email Deliverability Issues and High Bounce Rates

The Challenge

Fire&Spark, a digital marketing agency, focuses on SEO that builds authority. By securing high-end PR placements and backlinks for their clients, the Fire&Spark team grows their clients' reputation and rankings while establishing them as authority figures in their fields.

Besides the high bounce rates, Fire&Spark was seeing low response rates, hovering around 6%.

> “Bounces were a BIG problem for us. We had bounce rates as high as 40% percent.”
>
> — Jack Kolis, Account Manager

At the time, the Fire&Spark team was using a competing outreach tool, but also relied on ScrapeBox for prospecting, Hunter for contacts, and the aid of outside contractors to help put it all together.

In an attempt to mitigate the high bounce rates they were experiencing in the other tool, they would manually send out emails one by one, a time consuming process that greatly limited their ability to scale.

> “We were spending money on so many different software. A lot of unnecessary time was spent to get almost no responses. It was just a very disheartening process.”
>
> — Lili Erickson, SEO Account Manager

## A Sending Infrastructure Built Around Email Deliverability

The Solution

Pitchbox's automated sequences enabled personalized, scalable outreach. With their emails successfully sending and reaching the recipient's inboxes, Fire&Spark was able to get more responses and build more links.

## A Sending Infrastructure Built Around Email Deliverability

Pitchbox's automated sequences enabled personalized, scalable outreach. With their emails successfully sending and reaching the recipient's inboxes, Fire&Spark was able to get more responses and build more links.

> After switching to Pitchbox, response rates went up from 6% to 26% on average, and with some clients as high as 47%.
>
> — Jack Kolis, Account Manager, Fire&Spark

## More Links Less Pain

The Bottom line

Fire&Spark saw their outreach process and its results go through a complete transformation. Where the idea of new link building projects once elicited collective groans from their team, they are now confident in their abilities.

Pitchbox has helped them tackle the bounce rate issue, improve response rates, and build more links for their clients than ever before.

- **>92%** — Reduction in Bounces: 40% to under 3% bounce rate.
- **26%** — Average Response Rate: Up from 6% on average, with some clients as high as 47%.
- **300%** — More Links

> As we've been able to expand our goals and get more links for our clients, we've seen them expand their budgets because they're happy with our link building.
>
> — Lili Erickson, SEO Account Manager, Fire&Spark

## Pitchbox is a Complete Life Cycle Platform For Link Building

Agency Insight

Link building can be tedious and time consuming, but with the right toolset that focuses on email deliverability, you can streamline your outreach process and set yourself up for the highest chances of success.

When asked about final thoughts on Pitchbox, Jack had this to say:

> “I could easily talk about Pitchbox for like 3 hours about how much it’s helped us. From start to finish Pitchbox combines everything...all the way from gathering contacts to sending emails and tracking success. We can do it all within Pitchbox, which is fantastic.”
>
> — Jack Kolis, Account Manager

## About Fire&Spark

[Fire&Spark](https://www.fireandspark.com/) is a Boston-based SEO and content marketing agency focused on delivering custom SEO campaigns using an evidence-based approach. Recognizing the challenges posed by AI search algorithms and competitive markets, they prioritize effective, up-to-date strategies over outdated tactics. Their mission is to offer efficient, standout SEO solutions that outperform the competition, ensuring their clients achieve the best possible online presence.