--- title: "How TypeA Media Saved 400 Billable Hours With Pitchbox" url: "https://pitchbox.com/case-studies/typea-agency/" description: "See how TypeA Media centralized link building and digital PR outreach in Pitchbox, improved client reporting and saved more than 400 billable hours." generator: "pagebuilder" --- # How TypeA Media Saved 400 Billable Hours With Pitchbox TypeA Media is Trusted by: BrewDog, Just Eat, Prezzo, eBay, University of Cambridge, Cotswold Outdoor, Foxtons, FunkyPigeon.com ## Find An Integrated Outreach Solution with Powerful Analytics The Challenge London-based digital marketing agency TypeA Media needed a way to show clients exactly how much work was going into securing high-quality placements, which left them searching for a tool that would allow them to be more productive with their time and to report on their efforts. The firm was previously using a combination of a competing tool and a number of spreadsheets, which left it difficult to be transparent with clients about the work they were actually doing, and didn’t give the team the necessary insights to make meaningful changes to their outreach strategy. > “I was looking for something that I could show my clients all the effort that was going into getting them coverage. Sending the client a list of links and clippings at the end of the month REALLY didn’t communicate how much work our teams were completing.” > > — Ross Tavendale, Partner at TypeA Media ## One platform to run, track, and share every campaign The Solution **A streamlined workflow for every outreach type.** With Pitchbox, TypeA Media built one streamlined process for everything from PR to technical link building. When client assets get used without permission or citation, the team reaches out to webmasters through Pitchbox to get the right link added. Across a diverse client portfolio, that kind of organization and structure is what keeps the work manageable. The platform stretches well beyond link building. TypeA uses it for influencer outreach, content marketing, and brand awareness, and they've started running sales outreach through it too, booking meetings with CEOs and CMOs. > “Pitchbox is quickly becoming the center of our operation.” > > — Ross Tavendale, Partner at TypeA Media **Automated Tracking and Analytics** Before Pitchbox, the team spent hours on reporting and email analytics. Now Pitchbox automates the follow-up process and tracks response rates at the campaign level, so they can see which campaigns are pulling their weight. On a broader scale, client and agency-wide analytics show overall campaign, project, and team performance. For an agency with this many clients, campaigns, and people spread across geographies, seeing what's working and pinpointing what isn't is what makes the outreach strategy effective. Those reports, paired with Pitchbox's security features, let TypeA give clients access to their own projects. Clients get full transparency and a real say in the outreach process. The team also points to onboarding and support as a big part of their success. Whenever a question comes up, whether it's about a feature or about strategy, their Account Manager is there and ready to help. ## Showing Clients the Work Behind Every Win Pitchbox gave TypeA Media a way to show the outreach work behind each result, not just the final list of wins. > Most PR agencies or SEO agencies just send their clients a list of wins at the end of the month, but that really doesn’t show the hard work that you went through to get those wins, so being able to show the client, these are the things we’ve looked at, here are prospects, right down to the ones we actually won – they really see what they’re buying, they see the value from the money they’re spending on the process. > > — Ross Tavendale, Partner, TypeA Media ## Maximized Output In A Fraction Of the Time The Bottom Line Prior to using Pitchbox, the firm had to build their own workarounds and systems to make up for the lack of features in other platforms. With Pitchbox’s direct integration with some of the industry’s leading SEO tools, identifying high-value opportunities takes mere seconds, and meshes seamlessly into the workflow for maximum productivity. Ross cites that this workflow is largely responsible for his team’s increased productivity: > “If we’re running thirty-forty campaigns for a client paralleled with multiple stages in it, cognitively remembering that stuff or calendaring it and putting it in spreadsheets is a massive pain […], so having the automation sequence is really really helpful.” > > — Ross Tavendale, Partner at TypeA Media ## Hundreds of Hours Saved With Pitchbox guiding team members through a structured process, TypeA Media scaled outreach while keeping campaigns organized. - **400** — Billable Hours: Estimated time saved by the tool. - **30-40** — Parallel Campaigns: Campaign workload Ross cited while explaining the pain of manual tracking. - **1000s** — Potential Opportunities: Scaled outreach to thousands of potential opportunities in an organized workflow. With the system guiding team members through a structured process, the team is able to build more links than before, in a fraction of the time. Automation allows the organization to scale their outreach, reaching out to thousands of potential opportunities, but working together in an organized fashion. ## Gain a Competitive Edge With Pitchbox Asked what he'd tell other agencies considering Pitchbox for digital PR outreach, Ross replied: > I’d prefer if no other agencies used Pitchbox so we had the competitive advantage ;-) > > — Ross Tavendale, Partner, TypeA Media