Ever gotten an outreach email that was so bizarre and hilarious, you couldn't help but respond? 🐓

In this episode of Link Masters, we interviewed the one and only Bibi Raven, aka Bibi The Link Builder. She is known for her unconventional and humorous approach to link building, which helps her consistently drive a 25% response rate and deliver high-authority links to her clients.

Bibi shares her wildly creative approaches to link building that involve everything from telling stories across multiple emails to blending cats with trucking using Midjourney AI.

Her philosophy? Combine empathy with humor, and never be afraid to get weird. After all, that's what helps you forge real connections and stand out from the pack of link builders doing the same old tired outreach.

Listen to the full episode to learn

• 00:00:00 Episode opener
• 00:00:50 Introduction
• 00:01:56 Bibi's Background Story
• 00:04:10 From Freelancer to Leading an Agency of 30
• 00:05:01 The One Quality She Looks for in Link Builders
• 00:06:41 Importance of Relationship Building
• 00:09:27 Successful Campaign Examples: Storytelling
• 00:12:27 Using Weird/Bizarre Humor in Campaigns
• 00:13:27 The Shortcut to an Editor's Heart
• 00:15:11 Linkable Assets
• 00:15:50 What Makes a Link Truly Valuable
• 00:16:53 Avoiding Link Farms and Marketplaces
• 00:19:50 Where Most Link Builders Go Wrong
• 00:20:30 Training a Team to Use Humor in Outreach
• 00:23:57 Wrangling AI for Better Output
• 00:27:25 Tools of the trade that allowed Bibi's agency to scale
• 00:32:33 Staying Motivated and Passionate
• 00:33:32 The Future of Link Building
• 00:34:18 What's Next for BibiBuzz